Product Designer that obsesses over design details like other people collect vintage records. Leverages research and innovative thinking to reimagine digital experiences beyond mere surface improvements.
My name is Nenad Kojic. I have over 20 years’ experience of "why didn't I think of that" and "that works nicely" design solutions under my belt.
I love gnarly business challenges. Few problems are as fulfilling to solve, given their impact on so many lives. Like, for example, when someone is trying to pay their mortgage at 11 pm, and is confronted by a long-winded flow, poor UX and ambiguous jargonese. That isn't just a poor customer experience, it's stress-spiking! I'm driven to eliminate friction points like that because an abandoned transaction means an unhappy customer might, at best, call Customer Support or, at worse, take their business elsewhere.
I've successfully untangled problems for clients like; Lloyds Banking Group, Shell, and the National Lottery, increased their conversion rates and generated revenue exceeding £1 billion.
Beyond the numbers, I'm driven by the knowledge that behind every digital interaction is a real person trying to achieve something in a calm and timely manner.
PRODUCT DESIGNER | TEAM LEAD | FUTURE MODELLER | MOONSHOT DESIGNER | DELIVERY EXPERT
Lloyds Banking Group
Project types: B2C | AI ADVISOR | SAVINGS
Skills: UX/UI | Figma | Prototyping | Research | Strategic vision
Short term AI Coach
Transforming a customers relationship with their money.
Long term AI Financial Advisor
Financial advice and planning with an AI coach.
Savings goals made visible, drive action
New UI design to help motivate Savings experience.
NatWest
Project types: B2C | REDESIGN
Skills: UI | Sketch
Redesign of natwest.com homepage
…and reskin of entire Design System.
Project types: B2C | AI | REDESIGN
BT
Skills: UI | Figma | Resilience | Fast delivery | Branding | Insightful thinking | Strategic vision
Redesign of “Full Fibre Broadband” homepage, in 1 week.
New UX/UI for flagship product
Visual exploration of BT’s machine-learning chatbot.
Visualising AI chatbot, Aimee
Redesign of BT Sports website
Less clutter, more content, better CX.
Retail AI web assistant
Beyond browsing / direct to decision.
Shell
Project type: INTERNAL
Skills: UX/UI | Figma | Fast delivery
UX improvement of SaaS trading platform
Simplifying and improving UX for Shell’s product traders.
Aviva
Project types: B2C | CONCEPT | APP
Skills: UX/UI | Sketch | Photoshop | Strategic vision | Branding
Killing complexity with a new MyAviva App
Life-enhancing personalised App concept.
Concept work
Reimagining “Pet Insurance”.
Eurostar
Project types: B2C | REDESIGN
Skills: UX/UI | Sketch | Photoshop | Research | Vision
Redesign of booking landing page
Improving the booking and discovery experience.
Project types: B2B | DASHBOARD | VISUAL DESIGN
Refinitiv
Skills: UX/UI | Sketch | Photoshop | Vision
A Dashboard that makes sense of data
Future modelling concept to help Managers.
New design system front cover
Front cover for a new design system.
Schroders
Project types: B2C | REDESIGN
Skills: UX/UI | Sketch | Photoshop | Strategic vision
Reimagining an editorial legend
Concept exploration of news web page.
MamaMia!
Project types: BRANDING
Skills: UX/UI | Sketch | Photoshop | Branding
Personal Branding UX/UI project
Selling Neapolitan street food in a competitive market.
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