Product Designer that obsesses over design details like other people collect vintage records. Leverages research and innovative thinking to reimagine digital experiences beyond mere surface improvements.

My name is Nenad Kojic. I have over 20 years’ experience of "why didn't I think of that" and "that works nicely" design solutions under my belt.

I love gnarly business challenges. Few problems are as fulfilling to solve, given their impact on so many lives. Like, for example, when someone is trying to pay their mortgage at 11 pm, and is confronted by a long-winded flow, poor UX and ambiguous jargonese. That isn't just a poor customer experience, it's stress-spiking! I'm driven to eliminate friction points like that because an abandoned transaction means an unhappy customer might, at best, call Customer Support or, at worse, take their business elsewhere.

I've successfully untangled problems for clients like; Lloyds Banking Group, Shell, and the National Lottery, increased their conversion rates and generated revenue exceeding £1 billion.

Beyond the numbers, I'm driven by the knowledge that behind every digital interaction is a real person trying to achieve something in a calm and timely manner.

Black and white logo with the text 'NENAD KOJIC' in capital letters.

PRODUCT DESIGNER  |  TEAM LEAD  |  FUTURE MODELLER  | MOONSHOT DESIGNER  |  DELIVERY EXPERT

Lloyds Banking Group

Project typesB2C | AI ADVISORSAVINGS

Skills:  UX/UI  |  Figma  |  Prototyping  |  Research  |  Strategic vision

Short term AI Coach

Transforming a customers relationship with their money.

Long term AI Financial Advisor

Financial advice and planning with an AI coach.

Savings goals made visible, drive action

New UI design to help motivate Savings experience.

NatWest

Project typesB2C  |  REDESIGN

Skills:  UI  |  Sketch

Redesign of natwest.com homepage

…and reskin of entire Design System.

Project typesB2C  |  AI  |  REDESIGN

BT

Skills:  UI  |  Figma  |  Resilience  |  Fast delivery  |  Branding  |  Insightful thinking  |  Strategic vision

Redesign of “Full Fibre Broadband” homepage, in 1 week.

New UX/UI for flagship product

Visual exploration of BT’s machine-learning chatbot.

Visualising AI chatbot, Aimee

Redesign of BT Sports website

Less clutter, more content, better CX.

Retail AI web assistant

Beyond browsing / direct to decision.

Shell

Project typeINTERNAL

Skills:  UX/UI  |  Figma  |  Fast delivery

UX improvement of SaaS trading platform

Simplifying and improving UX for Shell’s product traders.

Aviva

Project typesB2C  |  CONCEPT  |  APP

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Strategic vision  |  Branding

Killing complexity with a new MyAviva App

Life-enhancing personalised App concept.

Concept work

Reimagining “Pet Insurance”.

Eurostar

Project typesB2C  |  REDESIGN

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Research  |  Vision

Redesign of booking landing page

Improving the booking and discovery experience.

Project typesB2B   |  DASHBOARD  |  VISUAL DESIGN

Refinitiv

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Vision

A Dashboard that makes sense of data

Future modelling concept to help Managers.

New design system front cover

Front cover for a new design system.

Schroders

Project typesB2C  |  REDESIGN

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Strategic vision

Reimagining an editorial legend

Concept exploration of news web page.

MamaMia!

Project typesBRANDING

Skills:  UX/UI  |  Sketch  |  Photoshop  |  Branding

Personal Branding UX/UI project

Selling Neapolitan street food in a competitive market.

Opinions matter…

Contact me