A front cover for a new Design System
Brief / Examples of new brand language
Position
Design a cover to welcome new users and crown the team effort that went into the amalgamation and refining of three design systems into one brand new system
Problem
Refitnitiv were in the difficult situation of trying to manage three different Design Systems and after changing owners, they had a brand new language to incorporate into every digital facet
Possibilities
The new visual language consisted of a brutalist graphical approach that symbolised transparency, honesty and movement
My initial concepts
Full scale mock-up, v1.0
Full scale mock-up, v1.1
Full scale mock-up, v1.2
Full scale mock-up, v1.3 - FINAL DESIGN
Conclusion + Results
This final design was very well received by all stakeholders. It went straight into build :)