Product Designer who believes the best user experience is the one you don't notice, except when you notice the improved conversion rates and the £1bn+ in revenue it’s generated.

  • Nenad Kojic is an experienced Product Designer with 20+ years of delivering user-centred design solutions that drive business results. Proven track record of increasing conversion rates by up to 43%, generating £1+ billion in revenue, and leading cross-functional teams across Banking, Fintech, Telecommunications, Travel, Health and Energy sectors.

    End-to-end product design experience from strategic vision to implementation, with solid knowledge in UX, research, prototyping, and design systems.

    Core competencies:
    Product design • Strategy and vision • UX/UI • Design systems • Conversion rate optimisation • Team leadership • Stakeholder management • Agile methodologies • User research and testing • Prototyping and wireframing • Design thinking • Future modelling

    Interests:
    Quite partial to a good Sci-fi film and a spicy pizza. He also enjoys writing (two short stories published online / one film script in progress), reading fiction/literary fiction, asking various AI science questions, drawing/sketching, cooking, Indian motorcycles, and visiting galleries.

Black and white logo with the text 'NENAD KOJIC' in capital letters.

PRODUCT DESIGNER /  BANKING : FINTECH : HEALTH : INSURANCE : SAAS : TELECOMS : TRAVEL

Lloyds Banking Group

AI AGENTS  |  SAVINGS  |  B2C 

UX/UI  |  Figma  |  Prototyping  |  Research  |  Strategic vision

SENIOR VISUAL DESIGNER

As Senior Visual Designer, I collaborated with an Interaction and Content Designer to deliver two new commercial Savings products, Goals and Priorities. In my spare time, I worked with researchers to develop AI-powered wealth products to answer some of the most difficult issues the Bank faced.

AI Product design

Short-term financial advice and planning with an “AI Coach”

New Prototypes just added!

AI Product concept

Transforming a customer's relationship with money using a long-term “AI Financial Advisor”

AI-powered financial advisors have the potential to significantly improve how customers perceive and manage their short and long-term financial future.
— Nenad Kojic

NatWest

WEBSITE REDESIGN  | B2C

UI  |  Sketch

SENIOR UI DESIGNER

I worked closely with the Creative Director to translate the new visual language into a new homepage. I then worked with a colleague to reskin the entire Design System.

Flagship redesign

Redesign of natwest.com homepage + Reskin of entire Design System

BT

UI  |  Figma  |  Fast delivery  |  Branding  |  Strategic vision

AI ASSISTANT  |  REDESIGN  |  B2C

PRODUCT DESIGNER

Consumer-facing projects, involving: understanding user and business needs via user research data, stakeholder interviews, wireframing, strategic thinking, exploring build feasibility with Devs, questions, lots of questions - pushing every Design to be the best it can be.

Website redesign

New flagship product page, in 1 week

Product redesign

Make instant comparisons

AI homepage

Retail AI web assistant. Beyond browsing

Aviva

REBRANDING  |  APP  |  B2C

UX/UI  |  Sketch  |  Photoshop  |  Strategic vision  |  Branding

LEAD VISUAL DESIGNER

I delivered design and CX consistency across all aspects of the Aviva brand, quality-checking work, developing new components and solutions alongside concept pieces that explored near-future possibilities.

I looked after 6 designers, provided creative feedback and career growth plans.

Product concept

Killing complexity with one App

Rebranding design

We began with “Pet insurance”

Eurostar

SITE REDESIGN  |  B2C

UX/UI  |  Sketch  |  Photoshop  |  Research  |  Vision

LEAD VISUAL DESIGNER

I was tasked with improving UX and UI for Eurostar’s booking page.

Homepage redesign

Redesign of “booking magnet” landing page

Refinitiv

VISUAL DESIGNDASHBOARD  |  B2C

UX/UI  |  Sketch  |  Photoshop  |  Vision

SENIOR UX/UI DESIGNER

I developed a range of internal products and services, from Tutorials and Help & Support to Front cover designs and a Dashboard.

Dashboard design

A smart Dashboard that makes sense of data

Visual design

Design system front cover

Priority Savings

Helping customers save for the future

Opinions matter…

Contact me