Motivate to save
Position
Provide new and existing customers the opportunity to save money towards a goal e.g. financial safety, home deposit etc.
Problems
Current design has many build and design drawbacks e.g. wrong illustration size, non accessible colours, bespoke components
The current visual experience of saving feels mechanistic and is lacking in emotion or incentive
Possibilities
Create a consistent experience and, if possible avoid using bespoke elements unless they will actually benefit the experience
Explore bringing emotion into the design to aid motivational aspect of consistent saving
Heuristic evaluation of current ‘Savings’
Card component + Screen
Peer review + Comparison analysis
Final designs
Pros Above the fold / Lower cognitive load / Personalised /
Less corporate
Cons Machine-like / Utilitarian
Close-up of new designs…
Variant 3
Pros Emotive / Above the fold / Lower cognitive load / Less corporate
Cons High contrast / Green in card is overpowering
Variant 2
Pros Emotive / Above the fold / Lower cognitive load / Less corporate
Cons Green is overpowering
Variant 1
Pros Visual weighting good / Emotive / Above the fold / Lower
cognitive load / Less corporate
Cons TBC
Pros Humanised / Improved hierarchy / Simplified layout /
Improved info retention / Improved brand recognition /
Positive / Modern
Cons TBC
Variant 4.
Pros Feels very Lloyds / Emotive / Above the fold / Lower
cognitive load / Less corporate
Cons Too much green, its overpowering / Green distracts from info